Filinvest Hospitality Corporation aims to create unique, memorable, and meaningful experiences that embody Filipino hospitality through its development of hotels and resorts in the country.

Our goal is to build places where Filipino hospitality can take root, where it is no longer something invisible but rather something tangible that shows itself in the people, space, and experience within our developments. This pursuit is guided by the things we think make Filipino hospitality unique: a desire to give the best to everyone involved, an intentionality grounded in thoughtfulness, and a boldness to go above and beyond. With FHC, we bring Filipino Hospitality to life with every stay.

In A Heartbeat

Crimson Hotels & Resorts

Your Quest For Life

Quest Hotels & Resorts


Grafik Hotel Collection

Genuine Hospitality by Francis Gotianun

In an intimate conversation with Lifestyle Asia, the first senior vice president for Filinvest Hospitality Corporation (FHC), Francis Gotianun shares that his responsibilities span the entire lifecycle of Filinvest’s hospitality developments–from acquisition, overseeing renovation and construction, to asset management, and handling reinvestments. Some of these hospitality development brands include Crimson (located in Filinvest City, Mactan, and Boracay) and Quest (found in Cebu, Clark, and Tagaytay) under the management of one of the country’s leading hospitality management companies, Chroma Hospitality, Inc.

After graduating from Xavier School in San Juan, Francis earned his undergraduate degree in Commerce, specializing in marketing and international business at the University of Virginia. It was during his time at the McIntire School of Commerce and as he completed his Master’s in Business Administration at IESE Barcelona in 2010 that his interest in hospitality began to take shape. In the same year, he joined Filinvest Group, and two years later, he started working for FHC, coinciding with the corporation’s inception. This journey would align with the vision he had once penned as a school assignment, manifesting his early passion for the hospitality business.